Responsabilidad Social Empresarial es el nombre que define un nuevo link between business and society, which consists of actions of the corporate sector to mitigate the social and environmental problems of the communities in which they belong. Although some literature assume that social responsibility is not assets of the undertakings and will only cause an increase in the costs of the sector, it is certain that the shares of ESR increase the reputation of companies and offer great benefits and qualified quantitative.
During the last decade, the trend to include programs in business ESR was extended from First World countries to developing countries. In Latin America, for example, where the economic crisis deepened the problem of hunger and poverty, each company made a commitment to undertake social projects in partnership with civil society. Against
positions opposed to this new phenomenon, let us see what are the benefits that companies have to be socially committed. Here are 9 reasons to be:
1 - customer loyalty: A company considered socially responsible increases the positive image with consumers and customers. It is likely that customers of a company with good reputation to renew their commitment. A study by Hill and Knownlton and Yankelevich Partners, the American public companies prefer to conduct their philanthropy and encourage volunteerism.
2 - attracts investors. responsible actions also improve the image of the enterprise from the business community and investors, business leaders are often highlighted in the media, including in ethical funds and recommended mutual funds. It is hoped that an investor rule out the possibility of putting your money in a company that maintains a history of serious environmental pollution and choose one who cares about environmental stewardship.
3 - increases the levels of satisfaction, belonging, commitment and loyalty of employees. socially engaged actions also promote stability and public welfare legislation: a recent study by Cherenson Group notes that almost 80% of employees prefer to work for a company that has an excellent reputation and pay a wage sufficient to cover a company needs to pay better wages but has a bad reputation in general.
4 - Improving the relationship with the environment and increases the company's influence in society. Civil society organizations as Greenpeace tend to sue companies that hide information about their products and processes. Publish honest and accurate and socially committed action improves the image of the company against civil society and generates links that can lead to joint social projects. In Latin America is very common for businesses to fund proposals and participate in the implementation of social programs in conjunction with specialized NGOs.
5 - Reduce operating costs. ESR actions targeted specifically at reducing environmental pollution actually decrease costs and downtime. Recycling is an alternative widely used by utilities, whether to extend the life-saving equipment and replacement costs. On the other hand, companies that aimed to reduce their emissions of gases contributing to optimizing the energy capacity and reduce unnecessary expenditures.
6 - positions and different brand from the competition. a company to allocate resources in making social enterprise, or to take actions to mitigate environmental pollution will give their products an added value over competitive products.
7 - Accesses and positively influence opinion leaders. a company to allocate part of its budget on social or environmental actions and not hide information will be highlighted in the media and will positively influence opinion leaders.
8 - improves the company's financial performance . A study by Business and Society Review, 1999 honoring corporate codes of ethics have a performance two to three times higher than those that do not. Another study showed that companies with practices obtain philanthropic social rates of return on their investments well above their expectations.
9 - access to capital. Reports Social Investment Forum revealed that financial resources directed to ethics, environmental improvement and social responsibility programs in the United States significantly increases every year. This growth can be noted that these initiatives have little access to capital, which otherwise would not have been easy to obtain.
To include in the goals and policies of an organization ESR actions need not be large or multinational company. We have seen how to be a socially committed company can provide benefits from competition and investors. SMEs are also beginning to demonstrate the benefits of these initiatives.
During the last decade, the trend to include programs in business ESR was extended from First World countries to developing countries. In Latin America, for example, where the economic crisis deepened the problem of hunger and poverty, each company made a commitment to undertake social projects in partnership with civil society. Against
positions opposed to this new phenomenon, let us see what are the benefits that companies have to be socially committed. Here are 9 reasons to be:
1 - customer loyalty: A company considered socially responsible increases the positive image with consumers and customers. It is likely that customers of a company with good reputation to renew their commitment. A study by Hill and Knownlton and Yankelevich Partners, the American public companies prefer to conduct their philanthropy and encourage volunteerism.
2 - attracts investors. responsible actions also improve the image of the enterprise from the business community and investors, business leaders are often highlighted in the media, including in ethical funds and recommended mutual funds. It is hoped that an investor rule out the possibility of putting your money in a company that maintains a history of serious environmental pollution and choose one who cares about environmental stewardship.
3 - increases the levels of satisfaction, belonging, commitment and loyalty of employees. socially engaged actions also promote stability and public welfare legislation: a recent study by Cherenson Group notes that almost 80% of employees prefer to work for a company that has an excellent reputation and pay a wage sufficient to cover a company needs to pay better wages but has a bad reputation in general.
4 - Improving the relationship with the environment and increases the company's influence in society. Civil society organizations as Greenpeace tend to sue companies that hide information about their products and processes. Publish honest and accurate and socially committed action improves the image of the company against civil society and generates links that can lead to joint social projects. In Latin America is very common for businesses to fund proposals and participate in the implementation of social programs in conjunction with specialized NGOs.
5 - Reduce operating costs. ESR actions targeted specifically at reducing environmental pollution actually decrease costs and downtime. Recycling is an alternative widely used by utilities, whether to extend the life-saving equipment and replacement costs. On the other hand, companies that aimed to reduce their emissions of gases contributing to optimizing the energy capacity and reduce unnecessary expenditures.
6 - positions and different brand from the competition. a company to allocate resources in making social enterprise, or to take actions to mitigate environmental pollution will give their products an added value over competitive products.
7 - Accesses and positively influence opinion leaders. a company to allocate part of its budget on social or environmental actions and not hide information will be highlighted in the media and will positively influence opinion leaders.
8 - improves the company's financial performance . A study by Business and Society Review, 1999 honoring corporate codes of ethics have a performance two to three times higher than those that do not. Another study showed that companies with practices obtain philanthropic social rates of return on their investments well above their expectations.
9 - access to capital. Reports Social Investment Forum revealed that financial resources directed to ethics, environmental improvement and social responsibility programs in the United States significantly increases every year. This growth can be noted that these initiatives have little access to capital, which otherwise would not have been easy to obtain.
To include in the goals and policies of an organization ESR actions need not be large or multinational company. We have seen how to be a socially committed company can provide benefits from competition and investors. SMEs are also beginning to demonstrate the benefits of these initiatives.
Mr. Hardy Danker Hernández Director General Danh
hardy.danker Solutions @ solucionesdanhar.info
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